The American-based brand is getting ready to start selling the automatic Deep Blue Depthmaster 3000. As you have already guessed, it features an almost mind-numbing water resistance rating of 3000 meters! Tested for water resistance in compliance with ISO 6425 standard (it means that the watch must withstand the claimed water pressure of 300 ATM +25 percent more to qualify for the status of a “professional diving tool,”) the 3KM looks like a real professional diving companion that even serious Swiss and Japanese brands could be proud of.
American
Moving Upmarket: Nixon The Ceramic 42-20
Although Nixon is mostly known for its youth-oriented, comparatively inexpensive models, their recently introduced Nixon The Ceramic 42-20 automatic diver is created with a higher price tag in mind.
IWC 98300-Based Ralph Lauren Sporting
The U.S.-based fashion brand Ralph Lauren is serious about its attempt to expand its reach beyond expensive clothing and luxury accessories and to become a real watchmaking specialist even though they still can’t afford to make their movements. At the SIHH 2011 trade show, the fashion house has presented its vintage-styled (or, rather, vintage-inspired) Sporting Collection. Featuring a hand-wound “pocket watch” caliber from IWC, it comes in a deliberately oversized case that serves as a (pretty massive, I must note) steel frame for the “historic”, speedometer-styled dial.
Rugged and Sturdy: Timex Expedition WS4
The Timex Expedition WS4 will soon be available in the United States and in some overseas markets. With its comprehensive list of functions, all of them packed within a sturdy, rugged body, the new gadget will probably become a serious competitor to several watches from European and Japanese manufacturers thanks to its more than competitive price.