The German brand has unveiled the revolutionary A. Lange & Sohne Zeitwerk in May 2009. At that time, it was one of their most daring and controversial (as well as immensely beautiful from the point of view of pure engineering) models. Not as deliberately high-tech as some wristwatches made by, say, Louis Moinet -another brand that is known for its audacious approach to industrial design- this “digital” timekeeper attracted a lot of attention even before it went on sale later that year.