Recently bought by a Chinese investment holding company, Eterna keeps on churning out great (while a bit overpriced) time measuring devices that also happen to be elegant accessories. Far from being “groundbreaking,” their 2016 Super Kontiki Chronograph (refs. 7770.41.49.1382 & 7770.41.49.1718) collection is now available not only in the brand’s numerous stores around the world but also at some online retailers albeit at very small discounts.
Eterna
The Eterna 1948 Evolution Is Boringly Great
The new Eterna 1948 Evolution (refs. 2950.41.61.1175 & 2950.41.41.1175) three-hander offers an extremely boring, generic design, which may in fact be a good thing if you happen to work in a company with a ridiculously strict dress code.
Eterna Heritage Chronograph 1938 Limited Edition
Eterna will soon expand its line of vintage-styled chronographs with a new Eterna Heritage Chronograph 1938 Limited Edition (ref. 1938.41.45.1250) model. Presented in a massive, rectangular stainless steel body that somehow reminds me of similar timekeepers manufactured by JLC, the new watch leaves a lasting impression.
Eterna KonTiki Date (ref. 1220.41.63.1183)
Larger than average with its 42 mm in diameter, the 2009 Eterna KonTiki Date (ref. 1220.41.63.1183) is still elegant and lean and will look great on a hand of a guy who spends three nights a week in a gym while keeping a low-carb diet.